My Process - In order to create excellent, strategic, purposeful creative solutions for every client, I like to follow a three phase structure for each project. While each project is a multidimensional process that varies depending on scope and objective, this collaborative, transparent, adaptive approach allows me to ensure that all projects are completed efficiently and exceed the target objectives.

Define - The goal of this phase is to define a creative brief for the project that includes any / all relevant background knowledge on the brand and it’s goals, the primary design objective, target audience, deliverables, timeline, budget, and most importantly, the essence / purpose of what you want to communicate with this visual solution.

Create - The next phase is where all of the insights from the discovery phase are utilized/ implemented in order to bring this thoroughly defined and mutually understood vision to life through visual communications. This is where the creative magic happens and the different visual solutions for the project objective at hand will be explored. Dependent on the specific project deliverables, this phase is where we will discuss ideas, review rounds of revisions, complete edits and collaborate - a process that allows for us to ensure the final outcome will exceed expectations.

Delivery - Toward the end of the project, we will have a comprehensive design presentation that includes that project deliverables presented in a relevant context (mockup, print proof, website prototype, Brand Guide Presentation, etc.). Any required revisions will be completed and then approved by the client before the final delivery of all scoped deliverables with associated guidelines (includes all editable files, assets, CMYK/RGB exports, etc.).